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CASIO AMERICA, INC.
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FOR IMMEDIATE RELEASE

Baby-G Teams up with Top Designer

Rebecca Minkoff Launches Collaboration Timepiece with Baby-G

DOVER, NJ, December 02, 2011 — Known for her design savvy in accessories, Rebecca Minkoff has teamed up with the Baby-G brand on a collaboration timepiece. Exuding the “downtown romantic” aesthetic that Minkoff has come to be known for, the signature timepiece will hit stores this December, just in time for the holiday season.

BGA125RM-1A high resolution images

In the design process of creating her first watch, Minkoff sought to explore color tones and the use of contrasting materials to arrive at the design. She beautifully combined black ion plated stainless steel with resin for the bracelet, and then complimented this with a pink dial to give the timepiece a classic, romantic touch. The designer’s “Rebecca Minkoff” logo appears on the dial and is engraved on the clasp of the watch, providing a go-to staple for the girl on-the-go. The black IP and matte black bracelet with its pink dial make this the perfect accessory whether going to the theater or the boardroom. Minkoff’s namesake watch embodies the tough, but chic persona of the Baby-G woman.

“I’m so thrilled to team up with Baby-G, because like me, they believe in providing women with classics that have a twist,” said Rebecca Minkoff. “My collaboration watch was designed as the watch for the everyday woman that wants both function and fashion. Watches are a great accessory- I like to wear a rose gold one and it’s just a beautiful piece of jewelry that adds some fun and color to my outfits. Every woman has a go-to-accessory; I designed this Baby-G with this in mind.”

Complimenting the standout design details created by Minkoff, the watch displays Baby-G’s signature functionality with shock resistance, 100 meter water resistant structure, an LED light, 48-city world time, five daily alarms, 1/100th second stopwatch, countdown timer, and 12/24 hour formats. This timepiece keeps fashionistas on-time and in-style!

“We couldn’t be happier to partner with Rebecca Minkoff, a designer our Baby-G consumer base admires and respects, on the launch of her collaboration watch model with the brand,” said Shigenori Itoh, Chairman & CEO of Casio America. “Rebecca’s sleek and delicate design aesthetic offers a completely unique style to add to our Baby-G timepiece portfolio!”

The watch will be available in December at fine jewelers, select department stores, and fashion boutiques, with an MSRP of $200. Please visit www.baby-g.com for more information.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.

About Rebecca Minkoff
Rebecca Minkoff is a privately held company with a national and international presence. As passionate about connecting with her consumers, as she is design, Rebecca Minkoff has quickly grown to become a leading lifestyle brand in the United States. Rebecca Minkoff has come to define modern-chic style with her women’s ready to wear, accessories and footwear collections. To see the latest from the Rebecca Minkoff collection, please visit www.rebeccaminkoff.com.